It is critical that one understands two things about Youtube.  First, that the world is becoming more and more focused on instantaneous gratification on whatever we desire. On the Internet, that means video, and not just any video, but good video that discusses what we are looking for.  The second critical competent in understanding how powerful a tool Youtube can be is that it is owned by Google.  Whenever anything is owned by Google it becomes even more powerful.  Google does an excellent job integrating software and applications into the mother company.  For Youtube.com it means that one the front page of Google one can search not only for content but also for Videos.  The powerful part for us Savvy Internet Marketers is that we can quickly and inexpensively create a good video tailor made to suit the needs of the person searching for that key word.  In many search terms Google even puts videos in the top ten on the first page without asking specifically for videos. In order to achieve that success by SEO or search engine optimization methods it could take months to get on the first page. By video I have done it in one week!  Google spends considerable amounts of money and energy creating a search environment made to sit what our needs are, and for many that is video.

Youtube has recently come out with a cute little application that allows the creator of the video or at least the person who downloads the video to Youtube to add comments on it or even put your domain name on it.  It is not a direct link, but it will get you plenty of traffic.  If you want to see some videos with it on check out my Youtube page at http://youtube.com/celnicker

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